We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAWhile the United States has been busy creating lawyers, we have been busier creating engineers.
More Akio Morita Quotes
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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Curiosity is the key to creativity.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Without an organisation that can work together, sometimes over a very long period.
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My solution to the problem of unleashing creativity is always to set up a target.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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If management take the risk of hiring them, we have to take the responsibility for them.
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Amenities are not of great concern to management in Japan.
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An enemy of innovation could be your own sales force.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
AKIO MORITA