Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITAWhile the United States has been busy creating lawyers, we have been busier creating engineers.
More Akio Morita Quotes
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The only sure thing is that in business there are no sure things.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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In the long run, no matter how good or successful you are or how clever or crafty.
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To have any one of these without the others is self defeating in business.
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But make sure you don’t make the same mistake twice.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Never break another man’s rice bowl.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Without an organisation that can work together, sometimes over a very long period.
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It has run consistently about 6 percent of sales at Sony – and in service.
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