America is not just a country, it’s an idea.
EDWARD DE BONOWe do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
More Edward de Bono Quotes
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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Mock the devil, and he will flee from thee.
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Complexity means distracted effort. Simplicity means focused effort.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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Creativity is a great motivator because it mades people interested in what they are doing.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Humor is by far the most significant activity of the human brain.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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The quality of our thinking will determine the quality of our future.
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Perception is real even when it is not reality.
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A question is a polite way of demanding something.
EDWARD DE BONO






