We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
EDWARD DE BONOMock the devil, and he will flee from thee.
More Edward de Bono Quotes
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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If you never change your mind, why have one?
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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There is no doubt that creativity is the most important human resource of all.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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I think school is a place where thinking should be taught.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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A question is a polite way of demanding something.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
EDWARD DE BONO






