Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.
AARON LEVIEI’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
More Aaron Levie Quotes
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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If people don’t think the odds are against you, you’re doing it wrong.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
AARON LEVIE