I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
AARON LEVIEWhen you’re doing something you’re passionate about, stress becomes a featurenot a bug.
More Aaron Levie Quotes
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Innovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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My workday begins around 11 A.M., with a cup of black coffee in each hand. If I had more hands, there would be more coffee.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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Every single industry is going through a major business model and technology oriented disruption.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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Innovation is hard because solving problems people didn’t know they had & building something no one needs look identical at first.
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The IT model of the enterprise has become a lot more user lead.
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Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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Companies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIE






