If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
AARON LEVIEThe only way to avoid disruption is to constantly do what you would if you were just starting out.
More Aaron Levie Quotes
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
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Every single industry is going through a major business model and technology oriented disruption.
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The most customer-centric organizations can answer any question by deciding what’s best for the customer, without ever having to ask.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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We didn’t really start the company to go build an enterprise software company.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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I think I’m the kind of person who would be very difficult to employ – I’m pretty annoying, but driven.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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If there could’ve ever been a magical time to build an enterprise software company, now is absolutely that time.
AARON LEVIE