Companies have never won. You’re always either fighting for survival, or fighting for relevance.
AARON LEVIEEverything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
More Aaron Levie Quotes
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If people don’t think the odds are against you, you’re doing it wrong.
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I’m certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
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I don’t use many apps. I use naps.
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We’re going from a world of customized software to standardized platforms.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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I think people are always able to achieve more than they think they can. While that’s cliche, I don’t know if managers think about that enough. You have to set your sights extremely high.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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Execute like there’s no tomorrow, strategize like there will be.
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices… because that business model is fundamental to the existence of the company.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
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The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
AARON LEVIE






