Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZEntrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
More Howard Schultz Quotes
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Success is best when it is shared.
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I can’t imagine a day without coffee. I can’t imagine!
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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This may sound a bit naive, but I got here by believing in big dreams.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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If you want to achieve widespread impact and lasting value, be bold.
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Cutting prices or putting things on sale is not sustainable business strategy.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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My passion. My commitment. This is the most important thing in my life other than my family.
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