“Your culture is your brand.”

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.

Envision, create, and believe in your own universe, and the universe will form around you.

Problems are just mile markers. Each one we pass means we’ve gotten better.

If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.

The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.

There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.

The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.

Customer service shouldn’t just be A department, it should be the entire company.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Whatever you are thinking, think bigger.

Don’t play games that you don’t understand, even if you see lots of other people making money from them.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.

If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

I don’t necessarily have favorite brands.

I’ve got the hottest brand in the world.

Entrepreneurship is about freedom, a chance to build a brand, an institution, showing the new way of doing something. 

I’ve gotten used to being Frank Ocean.

Small changes, such as thrifting instead of buying new, supporting sustainable brands, and air-drying your clothes, can make a huge difference.

The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.

Building a brand may be more important than building a business.

Labor in the white skin can never free itself as long as labor in the black skin is branded.