Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
HOWARD SCHULTZIf you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
More Howard Schultz Quotes
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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A great business has to have a conscience. You have to know who you are and who you are not.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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People around the world, they want the authentic Starbucks experience.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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