In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZPeople around the world, they want the authentic Starbucks experience.
More Howard Schultz Quotes
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Don’t be threatened by people smarter than you.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Customers must recognize that you stand for something.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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This may sound a bit naive, but I got here by believing in big dreams.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Risk more than others think safe.
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If you want to achieve widespread impact and lasting value, be bold.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Success is the by-product when you work toward the target.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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A great business has to have a conscience. You have to know who you are and who you are not.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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