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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

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Beginning Culture Dreams Guide Principle Try Vision

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Success is empty if you arrive at the finish line alone.
HOWARD SCHULTZ

Alone Arrive Empty Success Yourself
My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZ

Commitment Family Important Life Myself Passion
At its core, I believe leadership is about instilling confidence in others.
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Believe Confidence Leadership Myself
If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Achievement Enterprise Heart Impossible Work Worth Yourself
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Achievement Believe Dreams Greatness Inspirational Luck Possible Reality Vision Yourself
Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Business Death Embrace Operation Principle
In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZ

Build Change Endurance Heart Powerful Society Yourself
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Advertisement Greatness Marketing Money Ourselves People Thinking Training
Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
HOWARD SCHULTZ

Accomplishment Expectation Play Safety System Try Yourself
Success is something that has to be earned every day.
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Day Earn Success
The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Business Coffee Fast Growth Industry
Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Ability Attribute Leadership Organization People Share
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Blame Life Listening Myself People Responsibility
Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZ

Creation Dedication Effort Time Yourself

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