I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
HOWARD SCHULTZWhen companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
More Howard Schultz Quotes
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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If you want to achieve widespread impact and lasting value, be bold.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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The challenge of the retail business is the human condition.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Success is the by-product when you work toward the target.
HOWARD SCHULTZ






