“Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.”

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

To never forget that the most important thing in life is the quality of life we lead.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

Help shape the stories that people are telling about you.

If there are too many competitors, even if you’re the best it’s a lot harder to win.

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

I’d rather spend money on things that improve the customer experience than on marketing.

Whatever you’re thinking, think bigger.

For individuals, character is destiny. For organizations, culture is destiny.

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

Learn by doing. Theory is nice, but nothing replaces actual experience.

Most innovation comes from outside your industry applied to your own

Always surround yourself with people who are even more talented and competent than you.

You will never be alone with a poet in your pocket.

The old need the company of the young so that they renew their contact with life.

I’ve met the most interesting people while flying or on a boat. These methods of travel seem to attract the kind of people I want to be with.

Sometimes, I feel discriminated against, but it does not make me angry. It merely astonishes me. How can any deny themselves the pleasure of my company? It’s beyond me.

A good painting to me has always been like a friend. It keeps me company, comforts and inspires.

I am always with London On Da Track, Wheezy, 808 Mafia Mike Will Made It, Ricky Racks.

I think the best evenings are when we have messages, things that make us think, but we can also laugh and enjoy each other’s company.