I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
HOWARD SCHULTZPeople want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
More Howard Schultz Quotes
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Success is empty if you arrive at the finish line alone.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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I can’t imagine a day without coffee. I can’t imagine!
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Don’t be threatened by people smarter than you.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Success is something that has to be earned every day.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZ






