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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.

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Feeling Fight People Sacrifice Trust

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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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In times of adversity and change, we really discover who we are and what we’re made of.
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The challenge of the retail business is the human condition.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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