“To never forget that the most important thing in life is the quality of life we lead.”

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

Help shape the stories that people are telling about you.

If there are too many competitors, even if you’re the best it’s a lot harder to win.

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

I’d rather spend money on things that improve the customer experience than on marketing.

Whatever you’re thinking, think bigger.

For individuals, character is destiny. For organizations, culture is destiny.

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

Learn by doing. Theory is nice, but nothing replaces actual experience.

Most innovation comes from outside your industry applied to your own

Do not take life’s experiences too seriously. For in reality they are nothing but dream experiences. Play your part in life, but never forget that it is only a role.

Forget yourself by becoming interested in others. Do every day a good deed that will put a smile of joy on someone’s face.

Forget the past, for it is gone from your domain! forget the future, for it is beyond your reach! control the present! Live supremely well now! This is the way of the wise.

I started rapping since, like, 14. But I’ve been obsessed with rap from when I was 11. I heard ‘Baby Don’t Cry,’ I’ll never forget.

I thought I should forget Hollywood and go back to Hong Kong. I’m so lucky that finally Hollywood accepts my comedy fighting.

When I look at nature I feel as if I’ll be able to paint it all, note it all down, and then you might as well forget it once you’re working.

Don’t forget who you are and where you come from.

Hearts don’t forget.