Risk more than others think safe.
HOWARD SCHULTZI honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
More Howard Schultz Quotes
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Success is best when it is shared.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Business leaders cannot be bystanders.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZ