Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMINGYour workers don’t want to be paid less, so to maintain profits, you increase your prices. That’s inflation.
More W. Edwards Deming Quotes
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All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
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The big problems are where people don’t realise they have one in the first place.
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So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
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Customers that boast about your project or service, and that bring friends with them.
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If you do not know how to ask the right question, you discover nothing.
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Hold everybody accountable? Ridiculous!
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Quality’ means what will sell and do a customer some good – at least try to.
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You should not ask questions without knowledge.
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You know the cost of replacing it, but not the cost of a dissatisfied customer.
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Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide.
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Any manager can do well in an expanding market.
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Profit in business comes from repeat customers.
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In Japan, a company worker’s position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.
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It is not enough to do your best; you must know what to do, and then do your best.
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The emphasis should be on why we do a job.
W. EDWARDS DEMING






