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You know the cost of replacing it, but not the cost of a dissatisfied customer.

W. Edwards Deming

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Cost Customer Dissatisfied Know replace

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Eliminate numerical quotas, including Management by Objectives.
W. EDWARDS DEMING

Eliminate Include Management Numerical Objective Quote
The prevailing – and foolish – attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he’s managing.
W. EDWARDS DEMING

Anywhere Attitude Foolish Good Knowledge Manage Manager No Prevail Process Production Special
I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years.
W. EDWARDS DEMING

Ago Five Four Manufacture Over Predict Protection Scream Took World Year
The big problems are where people don’t realise they have one in the first place.
W. EDWARDS DEMING

Big Customer First Good One People Place Problem Realise Some Where
It is not necessary to change. Survival is not mandatory.
W. EDWARDS DEMING

Change Mandatory Necessary Not Survival
Profit in business comes from repeat customers.
W. EDWARDS DEMING

Business Come Customer Profit Repeat
Hold everybody accountable? Ridiculous!
W. EDWARDS DEMING

Accountable Everybody Hold Ridiculous
If you can’t describe what you are doing as a process, you don’t know what you’re doing.
W. EDWARDS DEMING

Can Describe Do Know Process
Quality is pride of workmanship.
W. EDWARDS DEMING

Pride Quality Workmanship
The sure way to increase productivity is to better administrate man and machine.
W. EDWARDS DEMING

Administrative Better Increase Machine Men Productivity Sure Way
So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
W. EDWARDS DEMING

Bought Disaster Everything Much Nobody Prescription Produce Quality
Customers that boast about your project or service, and that bring friends with them.
W. EDWARDS DEMING

Boast Bring Customer Friend Project Service Them
In 1945, the world was in a shambles. American companies had no competition.
W. EDWARDS DEMING

Company Competition Country No Shamble Worlld Year
Quality is everyone’s responsibility.
W. EDWARDS DEMING

Everyone Quality Responsibility
Whenever there is fear, you will get wrong figures.
W. EDWARDS DEMING

Fear Figure Get Whenever Will Wrong
Quality’ means what will sell and do a customer some good – at least try to.
W. EDWARDS DEMING

Customer Good Least Mean Quality Sell Some Try Will

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