What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEHIf I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
More Tony Hsieh Quotes
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
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Customer service shouldn’t just be A department, it should be the entire company.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Inspire other communities and cities to reinvent themselves.
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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Chase the vision, not the money, the money will end up following you.
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SEO expertise is a core need for today’s online businesses.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
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Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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