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Things are never as bad or as good as they seem.

Tony Hsieh

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
TONY HSIEH

Brand Company Customer Employee Paid Talk Yourself
The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
TONY HSIEH

Definition Happiness Lose Success True Ultimate Yourself
Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
TONY HSIEH

Customer Forget Hope People Place Service Start
Your brand is your culture.
TONY HSIEH

Brand Culture One Liner
Your culture is your brand.
TONY HSIEH

Brand Culture One Liner
Whatever you’re thinking, think bigger.
TONY HSIEH

Big Inspirational Thinking Yourself
A great brand is a story that never stops unfolding.
TONY HSIEH

Brand Greatness Stop
Chase the vision, not the money, the money will end up following you.
TONY HSIEH

End Follow Money Vision
I’d rather spend money on things that improve the customer experience than on marketing.
TONY HSIEH

Customer Improvement Marketing Money
Help shape the stories that people are telling about you.
TONY HSIEH

Help People Story Yourself
Stop chasing the money and start chasing the passion.
TONY HSIEH

Inspirational Money Passion Start
Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
TONY HSIEH

Lose Start Success True Yourself
The best leaders are servant leaders – they serve those they lead.
TONY HSIEH

Leadership Service
The brand is just a lagging indicator of a company’s culture.
TONY HSIEH

Brand Company Culture
Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
TONY HSIEH

Decision Easy Principle True Yourself
I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
TONY HSIEH

Easy Enjoyment Equality Life Money Society Thinking

Things are never as bad or as good as they seem.

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Things are never as bad or as good as they seem.

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