Your culture is your brand.
TONY HSIEHYour culture is your brand.
TONY HSIEHIt doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
TONY HSIEHJust figure out what your personal values are then just make those the corporate values.
TONY HSIEHFor individuals, character is destiny. For organizations, culture is destiny.
TONY HSIEHWithout conscious and deliberate effort, inertia always wins.
TONY HSIEHI’d rather spend money on things that improve the customer experience than on marketing.
TONY HSIEHThe best leaders are servant leaders – they serve those they lead.
TONY HSIEHHaving a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
TONY HSIEHDon’t play games that you don’t understand, even if you see lots of other people making money from them.
TONY HSIEHBusinesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
TONY HSIEHHopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
TONY HSIEHGood businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
TONY HSIEHA bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
TONY HSIEHMost innovation comes from outside your industry applied to your own
TONY HSIEHFor me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
TONY HSIEHWhat’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEH