The brand is just a lagging indicator of a company’s culture.
TONY HSIEHHappiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
More Tony Hsieh Quotes
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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The best leaders are servant leaders – they serve those they lead.
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Without conscious and deliberate effort, inertia always wins.
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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What’s the best way to build a brand for the long term? In a word: culture.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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Customer service shouldn’t just be A department, it should be the entire company.
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Get the culture right, and everything else just falls into place.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Chase the vision, not the money, the money will end up following you.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
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Most innovation comes from outside your industry applied to your own
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Your culture is your brand.
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