Just figure out what your personal values are then just make those the corporate values.
TONY HSIEHIf there are too many competitors, even if you’re the best it’s a lot harder to win.
More Tony Hsieh Quotes
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Problems are just mile markers. Each one we pass means we’ve gotten better.
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
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To never forget that the most important thing in life is the quality of life we lead.
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Things are never as bad or as good as they seem.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
TONY HSIEH






