The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERSThe day firing becomes easy is the day to fire yourself.
More Tom Peters Quotes
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Bold botches are to be cherished.
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The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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You can’t think your way out of a box; you’ve got to act.
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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
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The best leaders are the best notetakers, best askers, and best learners.
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The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
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Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
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Stop being conned by the old mantra that says, ‘Leaders are cool, managers are dweebs.’ Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
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If a window of opportunity appears, don’t pull down the shade.
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I don’t want the 35-year-olds in my audience to think of me as as ‘pops’ giving the kind of advice that only 65-year-olds can understand.
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Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”
TOM PETERS