The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERSCost does not equal value… and low cost parts decrease brand equity for a very long time.
More Tom Peters Quotes
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The best leaders are the best notetakers, best askers, and best learners.
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We cannot innovate without opening the door to havoc.
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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
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You can’t live life without an eraser.
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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
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Lists simplify, clarify, edify.
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A passive approach to professional growth will leave you by the wayside.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
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I think it’s wonderful to save the world, but you need to be part of the world, too.
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Stop being conned by the old mantra that says, ‘Leaders are cool, managers are dweebs.’ Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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Celebrate what you want to see more of.
TOM PETERS






