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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Tom Peters

I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
TOM PETERS

Age Believe Internet
Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.
TOM PETERS

Essay Music Spoken Tempered
Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
TOM PETERS

Culture Essentials Quality
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERS

Business Educational Inspirational
Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS

Accepting Change
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace
If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
TOM PETERS

Knowledge Learning Off Pissed
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS

Buzz Figure Sneakers Today Transcend
You can’t live life without an eraser.
TOM PETERS

Eraser Happen Life Live
Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
TOM PETERS

Business Person Real School Second
The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
TOM PETERS

Builds Chance Everyone News Skills
If a window of opportunity appears, don’t pull down the shade.
TOM PETERS

Inspirational Opportunity Success
Fact is, the work place to a great extent is “where we live.” We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development.
TOM PETERS

Caring Stars Talking
Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
TOM PETERS

Arrogance Ideas Organization
But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
TOM PETERS

Miserable Stuff Trying Way
The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
TOM PETERS

Defend Thing Worse Yesterday

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Related Topics

Popular Authors

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