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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Tom Peters

Learning is a matter of intensity not elapsed time.
TOM PETERS

Learning Matter Teaching
Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
TOM PETERS

Devil Entrepreneur Phones
With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
TOM PETERS

Faster Moving Race
We cannot innovate without opening the door to havoc.
TOM PETERS

Doors Havoc Innovation
Swipe from the best, then adapt.
TOM PETERS

Business Innovation Innovative
Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS

Accepting Change
Excellent firms don’t believe in excellence – only in constant improvement and constant change.
TOM PETERS

Educational Inspirational Loyalty
Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
TOM PETERS

Business Customer Genuine Kings Silly
Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
TOM PETERS

Initiatives Manufacturing Reach Reputation
Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
TOM PETERS

Cutting Mean Motivational Ventures
Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
TOM PETERS

Community People Way
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS

Ambiguity Era Flaws Mars Unprecedented Volatility
Don’t ‘tolerate’ mistakes. Embrace them!
TOM PETERS

Business Mistake Training
The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
TOM PETERS

Business Creativity Fun
A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
TOM PETERS

Book Growing Hallmark Parks
What gets measured gets done.
TOM PETERS

Done Inspirational Customer Service Measurement

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Related Topics

Popular Authors

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