Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERSAll white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
More Tom Peters Quotes
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Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
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I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
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If you love your company and love what you do, you will serve your customers better-period!
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Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
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We cannot innovate without opening the door to havoc.
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The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
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I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
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Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.
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One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
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Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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Portability of lots of information should not be underestimated.
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The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS