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All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.

Tom Peters

Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
TOM PETERS

Biotech Business Cease Dream Engorged
I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
TOM PETERS

Entering Important May
The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
TOM PETERS

Customers Ideas Intimately
It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
TOM PETERS

Anything Matter Offering Quality
If you love your company and love what you do, you will serve your customers better-period!
TOM PETERS

Better Business Love Passion Period
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
We cannot innovate without opening the door to havoc.
TOM PETERS

Doors Havoc Innovation
The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERS

Athlete Crafts Way
I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
TOM PETERS

Business Country Growth Real
Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.
TOM PETERS

Improvement Pursuit Support
One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
TOM PETERS

Human Lovely Pay Tribute
Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”
TOM PETERS

Business Incidentally Sorry Specialization Years
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS

Buzz Figure Sneakers Today Transcend
Portability of lots of information should not be underestimated.
TOM PETERS

Information Portability Should
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS

Design Issues Mistakes Something Understanding

All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.

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All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.

Related Topics

Popular Authors

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