David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSWithout exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
More Tom Peters Quotes
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
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Learning is a matter of intensity not elapsed time.
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Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
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The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
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Something mysterious happens to a curious, fully engaged mind – and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered
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Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
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Excellent firms don’t believe in excellence – only in constant improvement and constant change.
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You can only improve what you measure.
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I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
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Lists simplify, clarify, edify.
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Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
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Leaders trust their guts. “Intuition” is one of those good words that has gotten a bad rap. For some reason, intuition has become a “soft” notion.
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Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
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Treat the customer as an appreciating asset.
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