Fact is, the work place to a great extent is “where we live.” We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development.
TOM PETERSWinners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
More Tom Peters Quotes
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Integrity may be about little things as much or more than big ones.
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
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Don’t ‘tolerate’ mistakes. Embrace them!
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If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
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Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
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Leaders trust their guts. “Intuition” is one of those good words that has gotten a bad rap. For some reason, intuition has become a “soft” notion.
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Hire disrespectful people.
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To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
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Excellent firms don’t believe in excellence – only in constant improvement and constant change.
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I find digital content much easier and more rewarding to interact with on screen than printed on paper.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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Garbage! Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.
TOM PETERS