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Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.

Tom Peters

You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
TOM PETERS

Business Dull Lunch
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS

Buzz Figure Sneakers Today Transcend
Rewards should go to teams as a whole.
TOM PETERS

Rewards Should Teamwork
Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures.
TOM PETERS

Business Design Poor Process Quality
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS

Design Issues Mistakes Something Understanding
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
TOM PETERS

Able Excellence Vision
To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
TOM PETERS

Change Demand Past
TRUST, not technology, is the issue of the decade.
TOM PETERS

Decades Issues Technology
Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
TOM PETERS

Educational Funny Leadership
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
TOM PETERS

Age Cities Congregate Digital
Portability of lots of information should not be underestimated.
TOM PETERS

Information Portability Should
The world has not just “turned upside down”. It is turning in every which way at an accelerating pace.
TOM PETERS

Accelerating Pace Way World
If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
TOM PETERS

Clean Desk Company Nuts Office Policy

Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.

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Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.

Related Topics

Popular Authors

More Tom Peters Quotes