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Learning is a matter of intensity not elapsed time.

Tom Peters

If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERS

Asking Important People
Listen to Everyone. Ideas come from everywhere
TOM PETERS

Everyone Everywhere Ideas Listen
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
TOM PETERS

Important Media Ultimately Want
Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
TOM PETERS

Better Body Feel Soul
Fact is, the work place to a great extent is “where we live.” We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development.
TOM PETERS

Caring Stars Talking
It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
TOM PETERS

Anything Matter Offering Quality
Swipe from the best, then adapt.
TOM PETERS

Business Innovation Innovative
The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.
TOM PETERS

Deviltry Mad Passion Race
A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
TOM PETERS

Book Growing Hallmark Parks
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
Garbage! Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.
TOM PETERS

Decision Important Intuition More Practical Tough
Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
TOM PETERS

Bazookas Rifles Vision
Learning is a matter of intensity not elapsed time.
TOM PETERS

Learning Matter Teaching
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Don’t ‘tolerate’ mistakes. Embrace them!
TOM PETERS

Business Mistake Training

Learning is a matter of intensity not elapsed time.

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Learning is a matter of intensity not elapsed time.

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More Tom Peters Quotes