To whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
More Tim Cook Quotes
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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I love museums. But I don’t want to live in one.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Gaming has kind of evolved a bit. More people play on portable devices.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK






