I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
More Tim Cook Quotes
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You can’t have a back door that’s only for the good guys.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Apple is this great American company that could have only happened here.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK