From our point of view it’s important that Apple not be the developer for the world.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
More Tim Cook Quotes
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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America is always stronger when we do things together.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Apple is this great American company that could have only happened here.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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There’s something very dangerous happening in states across the country.
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You can only do so many things great, and you should cast aside everything else.
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Apple Watch is the most personal device we’ve ever created.
TIM COOK






