I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKWe make the best phone, we don’t make the most phones.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKWhere we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOKExcellence has become a habit.
TIM COOKA great product isn’t just a collection of features. It’s how it all works together.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKThe government should always be the one defending civil liberties.
TIM COOKThere are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOKLet your joy be in your journey, not in some distant goal.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
TIM COOK