Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
More Tim Cook Quotes
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I just want to build great products.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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From our point of view it’s important that Apple not be the developer for the world.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Price is rarely the most important thing. A cheap product might sell some units.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I don’t really think anything Microsoft does puts pressure on Apple.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOK