I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
More Tim Cook Quotes
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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The longer the meeting, the less is accomplished.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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There’s something very dangerous happening in states across the country.
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Apple Watch is the most personal device we’ve ever created.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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People are running huge enterprises off of hacking and stealing data.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I just want to build great products.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK