Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOKI don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
More Tim Cook Quotes
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From our point of view it’s important that Apple not be the developer for the world.
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What makes Siri cool is she has a personality.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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You can’t have a back door that’s only for the good guys.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Nobody wants to buy sour milk.
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You can only do so many things great, and you should cast aside everything else.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOK






