We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKI don’t really think anything Microsoft does puts pressure on Apple.
More Tim Cook Quotes
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Anything can change, because the smartphone revolution is still in the early stages.
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Let your joy be in your journey, not in some distant goal.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK