If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKI don’t really think anything Microsoft does puts pressure on Apple.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Without encryption, you and I wouldn’t be able to do our banking online.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple Watch is the most personal device we’ve ever created.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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You are more powerful than you think.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I don’t think Apple has to own a content business.
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From our point of view it’s important that Apple not be the developer for the world.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK