Let your joy be in your journey, not in some distant goal.
TIM COOKOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
More Tim Cook Quotes
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Anything can change, because the smartphone revolution is still in the early stages.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Certainly some things that are very good can sometimes be used in a bad way.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK