There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
More Tim Cook Quotes
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Price is rarely the most important thing. A cheap product might sell some units.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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A great product isn’t just a collection of features. It’s how it all works together.
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You can’t have a back door that’s only for the good guys.
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I don’t think Apple has to own a content business.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK -
So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I love museums. But I don’t want to live in one.
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Today, we are pleased to announce the biggest advancement in iPhone.
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You want to be the pebble in the pond that creates the ripples for change.
TIM COOK