I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
More Tim Cook Quotes
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Gaming has kind of evolved a bit. More people play on portable devices.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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The longer the meeting, the less is accomplished.
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Apple Watch is the most personal device we’ve ever created.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Apple Pay is forever changing the way we pay for things.
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I don’t really think anything Microsoft does puts pressure on Apple.
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We make the best phone, we don’t make the most phones.
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Apple is this great American company that could have only happened here.
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I am driven by great work and seeing people do incredible things and having a part in that.
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If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK