Our message, to people around the country and around the world, is this: Apple is open.
TIM COOKOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
More Tim Cook Quotes
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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There’s something very dangerous happening in states across the country.
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Apple Pay is forever changing the way we pay for things.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Anything can change, because the smartphone revolution is still in the early stages.
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The government should always be the one defending civil liberties.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Apple Watch is the most personal device we’ve ever created.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK