We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKIt is possible to be aware of God at all times.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I just want to build great products.
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You are more powerful than you think.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Apple Pay is forever changing the way we pay for things.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Let your joy be in your journey, not in some distant goal.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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You want to be the pebble in the pond that creates the ripples for change.
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Price is rarely the most important thing. A cheap product might sell some units.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK