I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOKI don’t really think anything Microsoft does puts pressure on Apple.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOKI think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKAn acorn would never brag about giving shade.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOK