Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
More Tim Cook Quotes
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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An acorn would never brag about giving shade.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Discrimination, in all its forms, is bad for business.
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A great product isn’t just a collection of features. It’s how it all works together.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Anything can change, because the smartphone revolution is still in the early stages.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK






