Our message, to people around the country and around the world, is this: Apple is open.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
More Tim Cook Quotes
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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A great product isn’t just a collection of features. It’s how it all works together.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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In the long arc of time, you are only relevant if customers love you.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Without encryption, you and I wouldn’t be able to do our banking online.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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You can only do so many things great, and you should cast aside everything else.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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There’s something very dangerous happening in states across the country.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK