I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
More Tim Cook Quotes
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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America is always stronger when we do things together.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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You are more powerful than you think.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I just want to build great products.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I don’t think Apple has to own a content business.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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It is possible to be aware of God at all times.
TIM COOK