There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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An acorn would never brag about giving shade.
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There’s something very dangerous happening in states across the country.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Price is rarely the most important thing. A cheap product might sell some units.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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We make the best phone, we don’t make the most phones.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Our message, to people around the country and around the world, is this: Apple is open.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK