What makes Siri cool is she has a personality.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
More Tim Cook Quotes
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Gaming has kind of evolved a bit. More people play on portable devices.
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The longer the meeting, the less is accomplished.
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You can only do so many things great, and you should cast aside everything else.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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You want to be the pebble in the pond that creates the ripples for change.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Today, we are pleased to announce the biggest advancement in iPhone.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOK






