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In the long arc of time, you are only relevant if customers love you.

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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Android dominates the mobile malware market.
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You are more powerful than you think.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Apple Pay is forever changing the way we pay for things.
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Nobody wants to buy sour milk.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Apple Watch is the most personal device we’ve ever created.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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