The government should always be the one defending civil liberties.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
More Tim Cook Quotes
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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America is always stronger when we do things together.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Without encryption, you and I wouldn’t be able to do our banking online.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I don’t think Apple has to own a content business.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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You are more powerful than you think.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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We make the best phone, we don’t make the most phones.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK