We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
More Tim Cook Quotes
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Apple Pay is forever changing the way we pay for things.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Excellence has become a habit.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Nobody wants to buy sour milk.
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Let your joy be in your journey, not in some distant goal.
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I love museums. But I don’t want to live in one.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK