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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

Tim Cook

We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK

Able Anyway Buy Card Credit Encryption Keftm Right Money Online Ripped
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK

Different Encumbered Legacy Table Thing View
There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK

Anyway Data Information Intelligence Man Mountain Much Person
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK

Direction Graduate Job Matter Meaning New North Otherwise Point Right Star Value Work
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK

Amendment Country First Found Freedom Fundamental Liberty Principle Privacy Right Think
Apple Watch is the most personal device we’ve ever created.
TIM COOK

Apple Created Device Ever Most Personal Watch
Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK

Bank Fix God Lip Ned never Other People Shot
Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK

Directly Double Entirely God Gold Made New Own Right Super Watch
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK

Company Data Everyone Follow Make Money Personal Right Think Worried
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK

Apple Creative Everyone Focus Future Push
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
Maybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOK

Ability Camera Enforcement May Turn
Let your joy be in your journey, not in some distant goal.
TIM COOK

Detrain Goal Jo Journey Let Some
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK

Different Discrimination Dyas Early Experience Fear Majority Many People Root Since Type
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

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