Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
More Tim Cook Quotes
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Today, we are pleased to announce the biggest advancement in iPhone.
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I don’t think Apple has to own a content business.
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Discrimination, in all its forms, is bad for business.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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It is possible to be aware of God at all times.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK






