For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOKApple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOKThey’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOKSomebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKIt’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOKPeople are running huge enterprises off of hacking and stealing data.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK