I don’t think Apple has to own a content business.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
More Tim Cook Quotes
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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You are more powerful than you think.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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A great product isn’t just a collection of features. It’s how it all works together.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK