I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKPrice is rarely the most important thing. A cheap product might sell some units.
More Tim Cook Quotes
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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There’s something very dangerous happening in states across the country.
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Our message, to people around the country and around the world, is this: Apple is open.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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The longer the meeting, the less is accomplished.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Apple Watch is the most personal device we’ve ever created.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK






