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Price is rarely the most important thing. A cheap product might sell some units.

Tim Cook

From our point of view it’s important that Apple not be the developer for the world.
TIM COOK

Apple Developer Important The Point View World
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK

Able Banking Encryption Online
It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK

Innovative Lifetime Most People Earth Privilege Work
Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK

Bank Fix God Lip Ned never Other People Shot
Android dominates the mobile malware market.
TIM COOK

Android Dominate Malware Market Mobile
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK

Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK

Choose Energy Enor Focus Good Great Idea Isea Keep Member One Ous Product Say Small
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK

Company Focus Learn Life Well Personal Run
There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK

Anyway Data Information Intelligence Man Mountain Much Person
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK

Believe Few Focus Important Meaningful Project Relly Say Thousand Truly
Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK

Bigger Business Customer Future Game Interest Make might Today Traditional
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
You can’t have a back door that’s only for the good guys.
TIM COOK

Back Door Good Guy Only

Price is rarely the most important thing. A cheap product might sell some units.

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Price is rarely the most important thing. A cheap product might sell some units.

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