Let your joy be in your journey, not in some distant goal.
TIM COOKLet your joy be in your journey, not in some distant goal.
More Tim Cook Quotes
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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The longer the meeting, the less is accomplished.
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I just want to build great products.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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You are more powerful than you think.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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There’s something very dangerous happening in states across the country.
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I love museums. But I don’t want to live in one.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Excellence has become a habit.
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In the long arc of time, you are only relevant if customers love you.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Discrimination, in all its forms, is bad for business.
TIM COOK