I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Price is rarely the most important thing. A cheap product might sell some units.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Apple is this great American company that could have only happened here.
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Let your joy be in your journey, not in some distant goal.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOK