A great product isn’t just a collection of features. It’s how it all works together.
TIM COOKSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
More Tim Cook Quotes
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I love museums. But I don’t want to live in one.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Apple Pay is forever changing the way we pay for things.
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Nobody wants to buy sour milk.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK