Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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You can’t have a back door that’s only for the good guys.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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In the long arc of time, you are only relevant if customers love you.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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America is always stronger when we do things together.
TIM COOK