The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOKCreativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOKAmerica is always stronger when we do things together.
TIM COOKA few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOKSo I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOKThere’s something very dangerous happening in states across the country.
TIM COOKGaming has kind of evolved a bit. More people play on portable devices.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKWe can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOKWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOKOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK