Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
More Tim Cook Quotes
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I don’t really think anything Microsoft does puts pressure on Apple.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I just want to build great products.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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You are more powerful than you think.
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The longer the meeting, the less is accomplished.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK






