Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Apple Pay is forever changing the way we pay for things.
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Gaming has kind of evolved a bit. More people play on portable devices.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I just want to build great products.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK