Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
More Tim Cook Quotes
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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In the long arc of time, you are only relevant if customers love you.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Apple Pay is forever changing the way we pay for things.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Today, we are pleased to announce the biggest advancement in iPhone.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I am driven by great work and seeing people do incredible things and having a part in that.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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People are running huge enterprises off of hacking and stealing data.
TIM COOK