I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
More Tim Cook Quotes
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You can only do so many things great, and you should cast aside everything else.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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You are more powerful than you think.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Nobody wants to buy sour milk.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOK