I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKI love museums. But I don’t want to live in one.
More Tim Cook Quotes
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A great product isn’t just a collection of features. It’s how it all works together.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Apple Pay is forever changing the way we pay for things.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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You want to be the pebble in the pond that creates the ripples for change.
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We make the best phone, we don’t make the most phones.
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The longer the meeting, the less is accomplished.
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I just want to build great products.
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Let your joy be in your journey, not in some distant goal.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I don’t think Apple has to own a content business.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK