Let your joy be in your journey, not in some distant goal.
TIM COOKI love museums. But I don’t want to live in one.
More Tim Cook Quotes
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I just want to build great products.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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The longer the meeting, the less is accomplished.
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Gaming has kind of evolved a bit. More people play on portable devices.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Discrimination, in all its forms, is bad for business.
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Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK






