We make the best phone, we don’t make the most phones.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
More Tim Cook Quotes
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Let your joy be in your journey, not in some distant goal.
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I just want to build great products.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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In the long arc of time, you are only relevant if customers love you.
TIM COOK