In the long arc of time, you are only relevant if customers love you.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
More Tim Cook Quotes
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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A great product isn’t just a collection of features. It’s how it all works together.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Today, we are pleased to announce the biggest advancement in iPhone.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Certainly some things that are very good can sometimes be used in a bad way.
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You can’t have a back door that’s only for the good guys.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Nobody wants to buy sour milk.
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The government should always be the one defending civil liberties.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK