Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
More Tim Cook Quotes
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In the long arc of time, you are only relevant if customers love you.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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It is possible to be aware of God at all times.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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What makes Siri cool is she has a personality.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Certainly some things that are very good can sometimes be used in a bad way.
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From our point of view it’s important that Apple not be the developer for the world.
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You want to be the pebble in the pond that creates the ripples for change.
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There’s something very dangerous happening in states across the country.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOK






