I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOKI think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOKIf I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOKThe government should always be the one defending civil liberties.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKPeople are running huge enterprises off of hacking and stealing data.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKNever try to fix other people. God does not need to do a bank shot off your lips.
TIM COOKIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK