Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKIf I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Anything can change, because the smartphone revolution is still in the early stages.
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Apple Pay is forever changing the way we pay for things.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Excellence has become a habit.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Gaming has kind of evolved a bit. More people play on portable devices.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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The government should always be the one defending civil liberties.
TIM COOK