Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKA great product isn’t just a collection of features. It’s how it all works together.
TIM COOKI don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOKPrice is rarely the most important thing. A cheap product might sell some units.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOKI just want to build great products.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
TIM COOKMaybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKOur competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKAndroid dominates the mobile malware market.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKIn my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOKAn acorn would never brag about giving shade.
TIM COOKCreativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK