We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKIf I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I don’t really think anything Microsoft does puts pressure on Apple.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Today, we are pleased to announce the biggest advancement in iPhone.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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In the long arc of time, you are only relevant if customers love you.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK






