Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
More Tim Cook Quotes
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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People are running huge enterprises off of hacking and stealing data.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A great product isn’t just a collection of features. It’s how it all works together.
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Android dominates the mobile malware market.
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I love museums. But I don’t want to live in one.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOK