In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
More Tim Cook Quotes
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You can only do so many things great, and you should cast aside everything else.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Excellence has become a habit.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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A great product isn’t just a collection of features. It’s how it all works together.
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Discrimination, in all its forms, is bad for business.
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It is possible to be aware of God at all times.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Certainly some things that are very good can sometimes be used in a bad way.
TIM COOK