The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
More Tim Cook Quotes
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Let your joy be in your journey, not in some distant goal.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Apple Watch is the most personal device we’ve ever created.
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Android dominates the mobile malware market.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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The longer the meeting, the less is accomplished.
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A great product isn’t just a collection of features. It’s how it all works together.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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