Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
More Tim Cook Quotes
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I don’t think Apple has to own a content business.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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You want to be the pebble in the pond that creates the ripples for change.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Apple Pay is forever changing the way we pay for things.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK