You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOKMaybe law enforcement would like the ability to turn on the camera on your Mac.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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From our point of view it’s important that Apple not be the developer for the world.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Apple Watch is the most personal device we’ve ever created.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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You are more powerful than you think.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK