Excellence has become a habit.
TIM COOKExcellence has become a habit.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKI love museums. But I don’t want to live in one.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKToday, we are pleased to announce the biggest advancement in iPhone.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKAnd that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOKI personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKAn acorn would never brag about giving shade.
TIM COOKWe can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOKOur whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOKWhen I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK