I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOKA lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Apple Pay is forever changing the way we pay for things.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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From our point of view it’s important that Apple not be the developer for the world.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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The government should always be the one defending civil liberties.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK