A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKA few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOKOur competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
TIM COOKToday, we are pleased to announce the biggest advancement in iPhone.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKFrom an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOKApple Watch is the most personal device we’ve ever created.
TIM COOKAn acorn would never brag about giving shade.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKI don’t think Apple has to own a content business.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK