I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOKFrom an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
More Tim Cook Quotes
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Anything can change, because the smartphone revolution is still in the early stages.
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I love museums. But I don’t want to live in one.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Our message, to people around the country and around the world, is this: Apple is open.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK






