Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKFrom an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
More Tim Cook Quotes
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Certainly some things that are very good can sometimes be used in a bad way.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple is this great American company that could have only happened here.
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You want to be the pebble in the pond that creates the ripples for change.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Excellence has become a habit.
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It is possible to be aware of God at all times.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I love museums. But I don’t want to live in one.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK