You want to be the pebble in the pond that creates the ripples for change.
TIM COOKFrom an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
More Tim Cook Quotes
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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A great product isn’t just a collection of features. It’s how it all works together.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Let your joy be in your journey, not in some distant goal.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK