You want to be the pebble in the pond that creates the ripples for change.
TIM COOKFrom an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
More Tim Cook Quotes
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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People are running huge enterprises off of hacking and stealing data.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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An acorn would never brag about giving shade.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Gaming has kind of evolved a bit. More people play on portable devices.
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A great product isn’t just a collection of features. It’s how it all works together.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Apple Watch is the most personal device we’ve ever created.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK